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Church media must be creative and attractive priest says

DHAKA (UCAN): Father Raymond Ambroise, former executive secretary of the Office of Social Communications at the Federation of Asian Bishops Conference (FABC), called on Catholics to become “modern missionaries” by “proclaiming truth and the Good News” through the media armed with both “knowledge and commitment.”
 
They should learn to utilise the media by following Jesus’ advice to be “Simple as a dove but cunning as a serpent,” Father Ambroise said on May 30.
 
“We should be cunning or creative. That means we have to be relevant and create something meaningful that people will like. In today’s existential context, we don’t exist unless we are useful. We have to give people messages that help them, guide them and find answers to the questions in their lives,” added the priest from India’s Telengana state.
 
The 75-year-old Father Ambroise was speaking at a media conference in Dhaka, Bangladesh, during an event which was part of the 50th anniversary of observances of Radio Veritas Asia (RVA).
 
It ran under the banner, Media for proclamation of Truth and Good News: In the Perspective of Radio Veritas Asia, and was organised by the Bangladeshi Catholic Bishops’ Social Communication Commission and Banideepti, the audio-visual wing of the church-owned Christian Communication Center (CCC).
 
“When we are committed to truth, we can contribute in preaching Good News. We are called and encouraged to be ‘media missionaries’ in our everyday lives,” said Father Augustine Bulbul Rebeiro, director of the CCC and a producer at RVA Bengali Service.
 
Simply preaching the truth is not enough, Father Ambroise warned.
 
“Catholic media and professionals need to be highly culture-oriented, creative, and should know society well,” he stressed.
 
“Our presence in the media has be attractive to people who react and come back with feedback. Otherwise, we will become obsolete, a forgotten media,” Father Ambroise said.

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